Prime Video FYC Fest

Design

Prime Video asked us to create a poster for their upcoming FYC Fest — an event designed to celebrate their recent Emmy nominations. They had an established event logo and color palette, but wanted us to expand upon it by creating a music festival-style poster, nodding to the style of Hatch Show Prints. We landed on the below design that uses type and scale to differentiate the show titles, while maintaining cohesion through texture and layered shapes. (Agency — Makelike Design)

Below are the visual directions we presented to Amazon in the first round of design. Each takes on a slightly different style and gave them a few options to choose from.